APPELL CENTER
The Appell Center for the Performing Arts was a freelance project in which I did that aimed to attract more volunteers through social media. The Appell Center reached out to me looking for a design that they can use for their social media to attract younger volunteers to their nonprofit organization.
The Challenge with this project:
To create a design that targets the ages 16-20. Making the design consistent with their brand guidelines.
The PROJECT:
When it came to targeting the right audience, I made sure to make the designs bold and vibrant, and make the designs appealing to social media platforms like Instagram, which constantly has a younger demographic on the app. With the color palette that I chose using vibrant blue and bright orangey red, which is from their website and brand guidelines they have very suddenly, and I decided to amplify that to give it more of an exciting feel so that people can volunteer. Overall, the project successfully got the Appel Center 50 new potential volunteers.
The solution:
