Clutch fest
Introducing Clutch Fest, the extreme two-day Motorsports / Automotive Music Festival that lets you play during the day and party at night.
The Challenge with this project:
Create an event that focuses on the car culture. Design for an emotion that strikes excitement. Focus on the brand and how it would allow more people to get into the automotive industry.
The PROJECT:
When it comes to trying to focus on the car culture, I made sure to reference popular racing video games like Forza Horizon and movies like Fast and Furious to make sure the right target audience will attend this event. For the emotion and getting people who are not into cars to attend, I went for a bold color and type theme. I also made sure for the music side of things to get popular musicians that will attract people from different genres to come to the event.
The solution:
