GOPro project
The GoPro Lifestyle/Advertisement design project showcases GoPro’s uniqueness and going the extra mile of capturing photos and videos in unthinkable ways.
The Challenge with this project:
Making sure the design still connects with GoPro’s mission and brand guidelines. Coming up with a slogan that they can use. Figuring out a way that GoPro can last as a lifestyle brand.
The PROJECT:
When it came to my approach to this design I wanted it to have a sleek and modern aesthetic like how GoPro advertises its products on its website. The phrase that I came up with is “Capture What’s Beyond Possible” which represents GoPro's mission of sharing your experiences in exciting ways and pushing the boundaries of what is possible with an action camera. For the lifestyle of the brand, I went with an apparel brand in the hope of bringing more attention to GoPro’s mission and values.
The solution:
