Sidemen x Lufthansa

Here’s a case study I created for a concept collaboration between Lufthansa and The Sidemen. I made this case study because I know that content creation is becoming more and more popular, and it is proven to have more of a reach to the audience than traditional marketing and ads that you see. So I wanted to create a scenario where a corporate brand needs to reach out to get the younger audience's attention, but they use contact creators to help elevate that instead of going through a normal marketing strategy, like using Google or Facebook ads. Anyways, let me know what you guys think and if you think this could actually make a big impact when it comes to corporate brands wanting to advertise their services.